AI Shelf Index · 2026 holiday shopping season
Different Dog AI shopping shelf share
🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026
Standing
#9
Pet Supplies · UK
Shelf-share
2.4%
of UK answers
Sentiment
71%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Butternut Box
8.4%
KONG
6.0%
Royal Canin
5.3%
Purina
4.8%
Harringtons
4.2%
Hill's
4.0%
Different Dog
2.4%
The shoppers Different Dog wins
The same answers, sliced by the shopper the question implies — where Different Dog ranks best.
Where Different Dog wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#7
3.6%
Research
#5
2.9%
Comparison
#9
3.3%
Validation
#14
2.0%
Purchase
#22
1.2%
Where the engines differ
What AI says about Different Dog
Observed from the answers themselves — not a score.
Sentiment
71% positive · 2% negative
Price framing
framed premium
100% premium
“Different Dog (Best Luxury Fresh / Hand-Cooked) The Vibe:** Gently cooked in small batches in a Shropshire kitchen, packed in compostable/recyclable tubs.”
Google AI Mode
“Different Dog The Vibe:** The hand-crafted luxury option.”
Google AI Mode
“(Trustpilot) Different Dog is the other obvious comparison.”
ChatGPT
“(Different Dog) Pure Pet Food is interesting if you're attracted to the idea of fresh-ish food but don't want a freezer full of little pouches.”
ChatGPT
Products AI names
The specific Different Dog items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Different Dog.
How to read this
Bar is how often that brand is recommended in the same answer as Different Dog, relative to the rest.
Slingso Managed Outcomes
How would Different Dog grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Different Dog.