AI Shelf Index · 2026 holiday shopping season
Bella & Duke AI shopping shelf share
🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026
Standing
#13
Pet Supplies · UK
Shelf-share
1.4%
of UK answers
Sentiment
59%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Butternut Box
8.4%
KONG
6.0%
Royal Canin
5.3%
Purina
4.8%
Harringtons
4.2%
Hill's
4.0%
Bella & Duke
1.4%
The shoppers Bella & Duke wins
The same answers, sliced by the shopper the question implies — where Bella & Duke ranks best.
Where Bella & Duke wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#30
0.7%
Research
#29
0.6%
Comparison
#10
2.7%
Validation
#15
1.3%
Purchase
#27
1.0%
Where the engines differ
What AI says about Bella & Duke
Observed from the answers themselves — not a score.
Sentiment
59% positive · 3% negative
Price framing
framed mid
52% mid, 48% premium
“Bella & Duke (Best for Raw Feeding) The Vibe:** Cold-pressed raw meals packed with high meat content (80%+), bone, and offal, completely grain-free.”
Google AI Mode
“_Bella & Duke_ The Style:** Primarily raw feeding, though they excel at high-meat, natural nutrition subscriptions.”
Google AI Mode
“(BowlPrice) - Bella & Duke is another option if you're happy with raw/frozen rather than cooked food.”
ChatGPT
“If you tell me his breed, weight, age and whether he's fairly lazy/average/very active, I can compare the actual likely monthly cost of Butternut vs Different Dog vs Pure vs Bella & Duke vs kibble for your dog.”
ChatGPT
Products AI names
The specific Bella & Duke items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Bella & Duke.
How to read this
Bar is how often that brand is recommended in the same answer as Bella & Duke, relative to the rest.
Slingso Managed Outcomes
How would Bella & Duke grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Bella & Duke.