AI Shelf Index · 2026 holiday shopping season
Pure Pet Food AI shopping shelf share
🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026
Standing
#11
Pet Supplies · UK
Shelf-share
2.3%
of UK answers
Sentiment
77%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Butternut Box
8.4%
KONG
6.0%
Royal Canin
5.3%
Purina
4.8%
Harringtons
4.2%
Hill's
4.0%
Pure Pet Food
2.3%
The shoppers Pure Pet Food wins
The same answers, sliced by the shopper the question implies — where Pure Pet Food ranks best.
Where Pure Pet Food wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#12
2.5%
Research
#17
1.3%
Comparison
#8
3.6%
Validation
#10
2.6%
Purchase
#17
1.9%
Where the engines differ
What AI says about Pure Pet Food
Observed from the answers themselves — not a score.
Sentiment
77% positive · no negative mentions
Price framing
framed mid
4% budget, 76% mid, 20% premium
“Pure Pet Food:** A slightly different take—they provide healthy, natural, vet-approved recipes that are gently dried to lock in nutrients.”
Google AI Mode
“Pure Pet Food (Best Air-Dried / Convenient Alternative) The Vibe:** Gently air-dried or dehydrated natural ingredients where you simply add warm water.”
Google AI Mode
“_Pure Pet Food_ The Style:** Air-dried and dehydrated raw/fresh-style meals that you just add warm water to.”
Google AI Mode
“Pure Pet Food * _What it is:_ Air-dried or raw-alike dehydrated real food that you just add warm water to.”
Google AI Mode
Products AI names
The specific Pure Pet Food items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Pure Pet Food.
How to read this
Bar is how often that brand is recommended in the same answer as Pure Pet Food, relative to the rest.
Slingso Managed Outcomes
How would Pure Pet Food grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Pure Pet Food.