AI Shelf Index · 2026 holiday shopping season
Years AI shopping shelf share
🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026
Standing
#52
Pet Supplies · UK
Shelf-share
0.3%
of UK answers
Sentiment
64%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Butternut Box
8.4%
KONG
6.0%
Royal Canin
5.3%
Purina
4.8%
Harringtons
4.2%
Hill's
4.0%
Years
0.3%
The shoppers Years wins
The same answers, sliced by the shopper the question implies — where Years ranks best.
Where Years wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#46
0.3%
Research
#32
0.5%
Comparison
#52
0.3%
Validation
#27
0.7%
Purchase
#88
0.2%
Where the engines differ
What AI says about Years
Observed from the answers themselves — not a score.
Sentiment
64% positive · 9% negative
Price framing
framed premium
11% budget, 22% mid, 67% premium
“Years (Years.com):** Focuses heavily on home-cooked style meals designed by veterinary nutritionists, incorporating seasonal wholefoods, prime cuts, and natural prebiotics.”
Google AI Mode
“Years The Vibe:** Scientifically formulated and ultra-high scoring.”
Google AI Mode
“Years (Years.com) The Vibe:** Known for tailored nutrition, offering life-stage specific plans (including specialized puppy formulas).”
Google AI Mode
“(PawPicks) 2.”
ChatGPT
Products AI names
The specific Years items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Years.
How to read this
Bar is how often that brand is recommended in the same answer as Years, relative to the rest.
Slingso Managed Outcomes
How would Years grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Years.