AI Shelf Index · 2026 holiday shopping season
Butternut Box AI shopping shelf share
🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026
Standing
#1
Pet Supplies · UK
Shelf-share
8.4%
of UK answers
Sentiment
87%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Butternut Box
8.4%
KONG
6.0%
Royal Canin
5.3%
Purina
4.8%
Harringtons
4.2%
Hill's
4.0%
The shoppers Butternut Box wins
The same answers, sliced by the shopper the question implies — where Butternut Box ranks best.
Where Butternut Box wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#1
11.0%
Research
#1
8.2%
Comparison
#1
9.0%
Validation
#3
9.5%
Purchase
#1
6.1%
Where the engines differ
What AI says about Butternut Box
Observed from the answers themselves — not a score.
Sentiment
87% positive · no negative mentions
Price framing
framed premium
4% mid, 96% premium
“Top UK Fresh Dog Food Subscription Brands Compared Butternut Box: Arguably the most famous fresh dog food brand in the UK.”
Google AI Mode
“Butternut Box (Best Overall Fresh / Gently Cooked) The Vibe:** Human-grade, gently cooked meals delivered frozen in portioned pouches.”
Google AI Mode
“Butternut Box The Vibe:** The market leader and household name in the UK.”
Google AI Mode
“_Butternut Box_ The Style:** Gently cooked, flash-frozen fresh meals tailored to your dog's exact caloric needs via an online quiz.”
Google AI Mode
Products AI names
The specific Butternut Box items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Butternut Box.
How to read this
Bar is how often that brand is recommended in the same answer as Butternut Box, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Butternut Box.