AI Shelf Index · 2026 holiday shopping season
Breville AI shopping shelf share
🍳 Kitchen · 🇺🇸 US · updated 12 Oct 2026
Standing
#2
Kitchen · US
Shelf-share
11.1%
of US answers
Sentiment
95%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
15.5%
Breville
11.1%
De'Longhi
6.1%
Cosori
5.1%
Instant Pot
4.4%
Ankarsrum
3.5%
The shoppers Breville wins
The same answers, sliced by the shopper the question implies — where Breville ranks best.
Where Breville wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#2
12.5%
Research
#2
10.2%
Comparison
#2
10.8%
Validation
#1
14.1%
Purchase
#3
8.8%
Where the engines differ
What AI says about Breville
Observed from the answers themselves — not a score.
Sentiment
95% positive · 1% negative
Price framing
framed premium
4% budget, 32% mid, 65% premium
“The Bad:** No built-in grinder (you'll need to budget for a separate standalone grinder like the Breville Smart Grinder Pro for real specialty coffee).”
Google AI Mode
“Coffee Style Machine Type Skill Level Required Key Factor to Consider Espresso & Lattes Semi-Automatic (e.g., Breville ) Beginner to Intermediate Requires a bit of cleaning and hands-on preparation.”
Google AI Mode
“If you want absolute commercial-grade quality that lasts a decade, Breville is the gold standard.”
Google AI Mode
“(Brew Path Finder) It's also refreshingly unsmart.”
ChatGPT
Products AI names
The specific Breville items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Breville.
How to read this
Bar is how often that brand is recommended in the same answer as Breville, relative to the rest.
Breville on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Breville.