AI Shelf Index · 2026 holiday shopping season
KitchenAid AI shopping shelf share
🍳 Kitchen · 🇺🇸 US · updated 12 Oct 2026
Standing
#7
Kitchen · US
Shelf-share
3.1%
of US answers
Sentiment
97%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
15.5%
Breville
11.1%
De'Longhi
6.1%
Cosori
5.1%
Instant Pot
4.4%
Ankarsrum
3.5%
KitchenAid
3.1%
The shoppers KitchenAid wins
The same answers, sliced by the shopper the question implies — where KitchenAid ranks best.
Where KitchenAid wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#9
3.4%
Research
#39
0.0%
Comparison
—
not surfaced
Validation
#3
11.5%
Purchase
#56
0.0%
Where the engines differ
What AI says about KitchenAid
Observed from the answers themselves — not a score.
Sentiment
97% positive · no negative mentions
Price framing
framed premium
5% budget, 32% mid, 64% premium
“If sourdough is the main reason you're buying a stand mixer, and you're taking the same “buy once” approach as your espresso setup and enameled cast iron, I'd look beyond the standard KitchenAid.”
ChatGPT
“It uses a fundamentally different design from KitchenAid: the 7-liter bowl rotates around a stationary roller, rather than a dough hook spinning inside a stationary bowl.”
ChatGPT
“retail listings, so you're paying a substantial premium over a conventional KitchenAid.”
ChatGPT
“KitchenAid itself says its larger bowl-lift models are better suited to frequent bread baking, dense dough and double batches because of their capacity and stability.”
ChatGPT
Products AI names
The specific KitchenAid items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as KitchenAid.
How to read this
Bar is how often that brand is recommended in the same answer as KitchenAid, relative to the rest.
KitchenAid on other shelves
Slingso Managed Outcomes
How would KitchenAid grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with KitchenAid.