Live: The 2026 Holiday Shopping AI Shelf Index — which brands AI actually recommends. See the shelf

AI Shelf Index · 2026 holiday shopping season

Lodge AI shopping shelf share

🍳 Kitchen · 🇺🇸 US · updated 12 Oct 2026

Standing

#18

Kitchen · US

#19 #18

Shelf-share

0.9%

of US answers

0.9% 0.9%

Sentiment

86%

positive

No week-to-week change larger than the variation between readings.

Who's on the kitchen shelf

Ninja

15.5%

Breville

11.1%

De'Longhi

6.1%

Cosori

5.1%

Instant Pot

4.4%

Ankarsrum

3.5%

⋯

Lodge

0.9%

The shoppers Lodge wins

The same answers, sliced by the shopper the question implies — where Lodge ranks best.

The Household Upgrader

The Empty-Nest Cook

#18

Where Lodge wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#27

0.4%

Research

#35

0.1%

Comparison

#14

1.8%

Validation

—

not surfaced

Purchase

3.3%

Where the engines differ

ChatGPT

0.8%

Google AI Mode

1.5%

What AI says about Lodge

Observed from the answers themselves — not a score.

Sentiment

86% positive · no negative mentions

Price framing

framed budget

83% budget, 17% mid

“(Allrecipes) - Lodge 10.25" Cast-Iron Skillet — ~$25–30 The buy it once option.”
ChatGPT

“Lodge USA Enamel 6 qt — the rational alternative Lodge is the outlier.”
ChatGPT

“Lodge USA 6 qt — the sensible choice if you'd rather put the $200–300 difference toward the espresso setup or mixer.”
ChatGPT

“The Catch: Heavy to lift; requires minor seasoning maintenance (for raw cast iron like Lodge) or gentle handling to avoid chipping the enamel (Le Creuset).”
Google AI Mode

Products AI names

The specific Lodge items the engines put in front of US shoppers.

Cast Iron Skillet 0.2%
Pre-Seasoned Cast Iron Skillet 0.2%
Enamel Cast Iron Dutch Oven, 6-qt 0.1%
Enameled Cast Iron 0.1%
Enameled Cast Iron Dutch Oven 0.1%
10.25" Cast-Iron Skillet 0.1%
Cast Iron Pan 0.1%
Enameled Cast Iron Red/Blue Trivet or 1.5-Quart Mini Cocotte 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Lodge.

Microplane

How to read this

Bar is how often that brand is recommended in the same answer as Lodge, relative to the rest.

Lodge on other shelves

🇬🇧 UK Kitchen · #30 🇨🇦 CA Kitchen · #13 🇦🇺 AU Kitchen · #12 All markets →

Slingso Managed Outcomes

How would Lodge grow its revenue from the AI Shopping Channel?

Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →

Prefer email? Send a note.

Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Lodge.