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AI Shelf Index · 2026 holiday shopping season

Philips AI shopping shelf share

🍳 Kitchen · 🇬🇧 UK · updated 12 Oct 2026

Standing

#5

▲3 places

Kitchen · UK

#5 #5

Shelf-share

4.6%

▲2.1

of UK answers

4.7% 4.6%

Sentiment

91%

positive

Who's on the kitchen shelf

1 Ninja
31.3%
2 De'Longhi
7.6%
3 Le Creuset
5.6%
4 Sage
5.0%
5 Philips
4.6%
6 Tower
3.2%

The shoppers Philips wins

The same answers, sliced by the shopper the question implies — where Philips ranks best.

The New Shopper
#4
The Empty-Nest Cook
#7
The Household Upgrader
#7
The First-Kitchen Founder
#18

Where Philips wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#15

1.6%

Research

#16

1.2%

Comparison

#5

5.7%

Validation

#10

2.4%

Purchase

#4

6.9%

Where the engines differ

ChatGPT
2.9%
Google AI Mode
4.2%

What AI says about Philips

Observed from the answers themselves — not a score.

Sentiment

91% positive · no negative mentions

Price framing

framed premium

13% budget, 34% mid, 53% premium

“Philips 3000 Series NA352**/00 Dual Basket Air Fryer + Dual basket design + A strong alternative to Ninja if you prefer Philips.”

ChatGPT

“Philips 1000 Series NA130**/09 Airfryer — around £49.99 + Simple, reliable everyday model.”

ChatGPT

“Best alternative to Ninja: Philips dual basket models Philips has a long history in air frying, and its newer dual basket machines focus on even cooking and usability.”

ChatGPT

“(Expert Reviews) Good choice if: - You prefer Philips build quality.”

ChatGPT

Products AI names

The specific Philips items the engines put in front of UK shoppers.

  • 3300 LatteGo 0.3%
  • 5400 Series LatteGo (EP5446/70) 0.2%
  • 5000 Series NA555/09 dual basket 0.2%
  • 1000 Series 6.2L Airfryer (NA130/09) 0.2%
  • 1000 Series NA130/09 Air Fryer 0.2%
  • 2300 LatteGo 0.2%
  • 3000 Series 9L Dual Basket Air Fryer 0.2%
  • 3000 Series 9L Dual Basket 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Philips.

Ninja

De'Longhi

Sage

Tower

Cosori

Tefal

Russell Hobbs

Instant Pot

How to read this

Bar is how often that brand is recommended in the same answer as Philips, relative to the rest.

Philips on other shelves

🇺🇸 US Kitchen · #31 🇨🇦 CA Kitchen · #6 🇦🇺 AU Kitchen · #3 All markets →

Slingso Managed Outcomes

How would Philips grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Philips.