AI Shelf Index · 2026 holiday shopping season
Sage AI shopping shelf share
🍳 Kitchen · 🇦🇺 AU · updated 12 Oct 2026
Standing
#61
Kitchen · AU
Shelf-share
0.2%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Breville
18.7%
Ninja
18.3%
Philips
8.7%
Anko
5.1%
De'Longhi
3.7%
Weber
3.5%
Sage
0.2%
The shoppers Sage wins
The same answers, sliced by the shopper the question implies — where Sage ranks best.
Where Sage wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
#24
0.6%
Validation
#16
1.0%
Purchase
—
not surfaced
Where the engines differ
What AI says about Sage
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
50% budget, 50% premium
“Note that in Australia, Breville's gear is branded as Sage for some models, but they are the exact same machines.”
Google AI Mode
“Sage / Breville Bambino Plus Price: Around $ 4 9 9 − $ 5 4 9 AUD The Vibe: Compact, punchy, and budget-friendly, though it requires a separate standalone grinder (like the Breville Smart Grinder Pro for around $ 2 9 9...”
Google AI Mode
Products AI names
The specific Sage items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Sage.
How to read this
Bar is how often that brand is recommended in the same answer as Sage, relative to the rest.
Sage on other shelves
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Sage.