AI Shelf Index · 2026 holiday shopping season
Hill's AI shopping shelf share
🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026
Standing
#2
Pet Supplies · AU
Shelf-share
7.8%
of AU answers
Sentiment
83%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Royal Canin
8.3%
Hill's
7.8%
Lyka Pet Food
7.5%
Black Hawk
6.1%
Purina
6.0%
ADVANCE
5.0%
The shoppers Hill's wins
The same answers, sliced by the shopper the question implies — where Hill's ranks best.
Where Hill's wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#2
11.0%
Research
#1
8.5%
Comparison
#7
4.5%
Validation
#2
10.4%
Purchase
#4
5.5%
Where the engines differ
What AI says about Hill's
Observed from the answers themselves — not a score.
Sentiment
83% positive · no negative mentions
Price framing
framed premium
6% budget, 19% mid, 74% premium
“Alternatively, mix a high-senior-care canned wet food (like Royal Canin or Hill's senior stew options) which requires zero chewing.”
Google AI Mode
“RSPCA Australia specifically says it feeds and recommends Hill's Pet Nutrition.”
ChatGPT
“Vets generally recommend clinical or high-end science-backed brands available through Australian vet clinics or specialized online pet pharmacies: Hill's Prescription Diet / Science Diet:** Often the gold standard for...”
Google AI Mode
“_Pet Shop Options_ : If your cat rejects the supermarket variety, head to a specialty retailer like Pet Circle or a local vet clinic to pick up Royal Canin Urinary Care or Hill's Science Diet Urinary & Hairball Contro...”
Google AI Mode
Products AI names
The specific Hill's items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Hill's.
How to read this
Bar is how often that brand is recommended in the same answer as Hill's, relative to the rest.
Hill's on other shelves
Slingso Managed Outcomes
How would Hill's grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Hill's.