AI Shelf Index · 2026 holiday shopping season
Purina AI shopping shelf share
🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026
Standing
#5
Pet Supplies · AU
Shelf-share
6.0%
of AU answers
Sentiment
88%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Royal Canin
8.3%
Hill's
7.8%
Lyka Pet Food
7.5%
Black Hawk
6.1%
Purina
6.0%
ADVANCE
5.0%
The shoppers Purina wins
The same answers, sliced by the shopper the question implies — where Purina ranks best.
Where Purina wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#4
7.6%
Research
#3
6.4%
Comparison
#3
7.0%
Validation
#4
8.5%
Purchase
#9
3.1%
Where the engines differ
What AI says about Purina
Observed from the answers themselves — not a score.
Sentiment
88% positive · no negative mentions
Price framing
framed mid
33% budget, 48% mid, 19% premium
“Purina Pro Plan — another solid option with both wet and dry formulas, including sensitive-stomach varieties.”
ChatGPT
“The standout is Purina ONE Urinary Care, with Whiskas as a cheaper, more general-maintenance option.”
ChatGPT
“🥇 PURINA ONE Adult Urinary Care — my pick Purina ONE's Australian Urinary Care dry food is specifically formulated with balanced minerals to help control urinary pH, rather than merely making a general urinary-health ...”
ChatGPT
“(Purina Australia) It is also unusually convenient because you can get it at both major supermarkets: Coles currently lists the 1.4 kg bag, and Woolworths does too.”
ChatGPT
Products AI names
The specific Purina items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Purina.
How to read this
Bar is how often that brand is recommended in the same answer as Purina, relative to the rest.
Purina on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Purina.