AI Shelf Index · 2026 holiday shopping season
PETKIT AI shopping shelf share
🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026
Standing
#28
Pet Supplies · AU
Shelf-share
0.5%
of AU answers
Sentiment
68%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Royal Canin
8.3%
Hill's
7.8%
Lyka Pet Food
7.5%
Black Hawk
6.1%
Purina
6.0%
ADVANCE
5.0%
PETKIT
0.5%
The shoppers PETKIT wins
The same answers, sliced by the shopper the question implies — where PETKIT ranks best.
Where PETKIT wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#37
0.3%
Research
#17
1.3%
Comparison
—
not surfaced
Validation
#55
0.2%
Purchase
#17
1.6%
Where the engines differ
What AI says about PETKIT
Observed from the answers themselves — not a score.
Sentiment
68% positive · no negative mentions
Price framing
framed premium
11% mid, 89% premium
“Automated & Motion Toys:** Invest in a motion-activated laser toy or a automated rolling ball (like _Pikkapet_ or _Petkit_ toys found in Aussie pet stores) to keep them sprinting while you're out.”
Google AI Mode
“Automatic Boxes:** If you want to splurge on an automatic self-cleaning box (like Petkit or Litter-Robot), Black Friday is the absolute best time of year in Australia to buy them.”
Google AI Mode
“[Petkit Purobot Crystal Duo Self Cleaning Cat Litter Box]() $369.00 But I wouldn't make this your first choice given your preference for Australian-made/plant-based products.”
ChatGPT
“Automated Motion Toys:** Battery-operated or motion-activated moving-feather/laser toys (such as those by Pidan or Petkit) can be left out on random timers to keep an solo indoor cat stimulated while you're busy or out.”
Google AI Mode
Products AI names
The specific PETKIT items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as PETKIT.
How to read this
Bar is how often that brand is recommended in the same answer as PETKIT, relative to the rest.
PETKIT on other shelves
Slingso Managed Outcomes
How would PETKIT grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with PETKIT.