AI Shelf Index · 2026 holiday shopping season
Black Hawk AI shopping shelf share
🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026
Standing
#4
Pet Supplies · AU
Shelf-share
6.1%
of AU answers
Sentiment
81%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Royal Canin
8.3%
Hill's
7.8%
Lyka Pet Food
7.5%
Black Hawk
6.1%
Purina
6.0%
ADVANCE
5.0%
The shoppers Black Hawk wins
The same answers, sliced by the shopper the question implies — where Black Hawk ranks best.
Where Black Hawk wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#6
5.9%
Research
#7
4.2%
Comparison
#2
9.1%
Validation
#5
7.5%
Purchase
#8
3.8%
Where the engines differ
What AI says about Black Hawk
Observed from the answers themselves — not a score.
Sentiment
81% positive · no negative mentions
Price framing
framed mid
35% budget, 48% mid, 17% premium
“Black Hawk Original Mature (Chicken & Rice or similar senior recipes):** A fantastic mainstream super-premium Australian option.”
Google AI Mode
“Dry food: Scratch, Petzyo, Black Hawk, Ivory Coat, Meals for Mutts - Much easier and cheaper to feed every day.”
ChatGPT
“Australian-made preference: I'd happily choose Black Hawk where your cat likes it, but I wouldn't sacrifice a reliably eaten, nutritionally appropriate food solely for country of manufacture.”
ChatGPT
“Black Hawk specifically describes its gravy range as supporting urinary health through hydration and says it's designed with fussy eaters in mind.”
ChatGPT
Products AI names
The specific Black Hawk items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Black Hawk.
How to read this
Bar is how often that brand is recommended in the same answer as Black Hawk, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Black Hawk.