AI Shelf Index · 2026 holiday shopping season
ADVANCE AI shopping shelf share
🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026
Standing
#6
Pet Supplies · AU
Shelf-share
5.0%
of AU answers
Sentiment
86%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Royal Canin
8.3%
Hill's
7.8%
Lyka Pet Food
7.5%
Black Hawk
6.1%
Purina
6.0%
ADVANCE
5.0%
The shoppers ADVANCE wins
The same answers, sliced by the shopper the question implies — where ADVANCE ranks best.
Where ADVANCE wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#5
6.2%
Research
#5
4.6%
Comparison
#4
5.2%
Validation
#11
2.4%
Purchase
#11
2.6%
Where the engines differ
What AI says about ADVANCE
Observed from the answers themselves — not a score.
Sentiment
86% positive · no negative mentions
Price framing
framed budget
45% budget, 41% mid, 14% premium
“My pick: Advance Indoor Adult dry + a daily wet pouch/tin.”
ChatGPT
“Food: Advance Indoor Adult + wet food topper 2.”
ChatGPT
“(BlackHawk) ADVANCE Healthy Ageing similarly uses green-lipped mussel powder and omega-3s for joint support.”
ChatGPT
“Advance, Royal Canin and Hill's appearing frequently in Australian pet/vet discussions.”
ChatGPT
Products AI names
The specific ADVANCE items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as ADVANCE.
How to read this
Bar is how often that brand is recommended in the same answer as ADVANCE, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with ADVANCE.