AI Shelf Index · 2026 holiday shopping season
QV AI shopping shelf share
🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026
Standing
#13
▲41 placesSkincare · AU
Shelf-share
1.4%
▲1.2of AU answers
Sentiment
100%
positive
Who's on the skincare shelf
La Roche-Posay
14.5%
Cancer Council
13.5%
Beauty of Joseon
6.3%
Hamilton
5.7%
Ultra Violette
4.7%
CeraVe
4.0%
QV
1.4%
The shoppers QV wins
The same answers, sliced by the shopper the question implies — where QV ranks best.
Where QV wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#32
0.6%
Research
#8
1.7%
Comparison
#48
0.1%
Validation
#19
0.8%
Purchase
#31
0.7%
Where the engines differ
What AI says about QV
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
89% budget, 11% mid
“My score for you: 9/10. QV — best Australian pharmacy brand for sensitive skin QV QV is less glamorous than the cosmeceutical brands—and that's exactly its strength.”
ChatGPT
“The QV Face Ultra Calming Moisturiser is fragrance-free, colour-free and designed specifically for sensitive, irritated facial skin.”
ChatGPT
“(QV Australia) If your skin is having a “nothing agrees with me” phase, I'd choose QV over a fancy active serum.”
ChatGPT
“It sits in a useful middle ground: more treatment-focused than QV/CeraVe, but generally less “cosmeceutical” than an expensive professional range.”
ChatGPT
Products AI names
The specific QV items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as QV.
How to read this
Bar is how often that brand is recommended in the same answer as QV, relative to the rest.
Slingso Managed Outcomes
How would QV grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with QV.