AI Shelf Index · 2026 holiday shopping season
Hamilton AI shopping shelf share
🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026
Standing
#4
Skincare · AU
Shelf-share
5.7%
of AU answers
Sentiment
93%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
14.5%
Cancer Council
13.5%
Beauty of Joseon
6.3%
Hamilton
5.7%
Ultra Violette
4.7%
CeraVe
4.0%
The shoppers Hamilton wins
The same answers, sliced by the shopper the question implies — where Hamilton ranks best.
Where Hamilton wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#7
4.5%
Research
#6
2.3%
Comparison
#5
4.7%
Validation
#3
11.1%
Purchase
#24
1.0%
Where the engines differ
What AI says about Hamilton
Observed from the answers themselves — not a score.
Sentiment
93% positive · no negative mentions
Price framing
framed budget
91% budget, 6% mid, 2% premium
“👨👩👧 Body/family: Hamilton Sensitive Lotion SPF50+ — practical larger-format option.”
ChatGPT
“🥉 Best budget everyday option: Hamilton Hamilton is one of the ranges I'd look at if you want effective Australian sunscreen without paying premium skincare prices.”
ChatGPT
“(Reddit) - Hamilton Everyday Face SPF50+ — extremely popular for a matte, inexpensive option, especially oily/combination skin.”
ChatGPT
“For a cheaper option, Hamilton Everyday Face SPF50+.”
ChatGPT
Products AI names
The specific Hamilton items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Hamilton.
How to read this
Bar is how often that brand is recommended in the same answer as Hamilton, relative to the rest.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Hamilton.