AI Shelf Index · 2026 holiday shopping season
PUMA AI shopping shelf share
🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026
Standing
#36
Fitness & Outdoor · UK
Shelf-share
0.5%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Gymshark
5.9%
Sweaty Betty
5.8%
Brooks
5.8%
Adanola
5.5%
HOKA
5.4%
WalkingPad
4.3%
PUMA
0.5%
The shoppers PUMA wins
The same answers, sliced by the shopper the question implies — where PUMA ranks best.
Where PUMA wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#61
0.0%
Research
#32
0.5%
Comparison
#61
0.2%
Validation
—
not surfaced
Purchase
#18
1.2%
Where the engines differ
What AI says about PUMA
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
50% budget, 50% mid
“Why it works:** Puma’s NITRO foam paired with their carbon-infused PWRPLATE gives you elite-level running efficiency.”
Google AI Mode
“Crucially, the Hyrox-focused iterations feature upgraded, grippy PUMAGRIP rubber and a slightly wider, more stable base than a pure race shoe, making them surprisingly adept at functional gym work, sled pushes, and fl...”
Google AI Mode
“Puma Fast-Trac Nitro 3 — £55: trail-running option.”
ChatGPT
“Why it’s great for beginners:** PUMA’s Nitro foam hits a wonderful middle ground—it's cushioned enough for long miles, but responsive enough that the shoe doesn't feel sluggish.”
Google AI Mode
Products AI names
The specific PUMA items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as PUMA.
How to read this
Bar is how often that brand is recommended in the same answer as PUMA, relative to the rest.
PUMA on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with PUMA.