AI Shelf Index · 2026 holiday shopping season
Brooks AI shopping shelf share
🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026
Standing
#3
Fitness & Outdoor · UK
Shelf-share
5.8%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Gymshark
5.9%
Sweaty Betty
5.8%
Brooks
5.8%
Adanola
5.5%
HOKA
5.4%
WalkingPad
4.3%
The shoppers Brooks wins
The same answers, sliced by the shopper the question implies — where Brooks ranks best.
Where Brooks wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#2
9.5%
Research
#11
2.3%
Comparison
#4
5.0%
Validation
#7
4.9%
Purchase
#6
4.3%
Where the engines differ
What AI says about Brooks
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
7% budget, 79% mid, 14% premium
“Brooks Ghost 17 — £84.15 — excellent all-rounder for road running.”
ChatGPT
“Check options on the Brooks Running UK store.”
Google AI Mode
“Recent Reddit discussions repeatedly mention Hoka Bondi/Clifton, Brooks Adrenaline, New Balance, ASICS and Saucony, but experiences vary substantially—even with the same model.”
ChatGPT
“Cushioned trainer:** Bondi 9 Wide / Clifton 10 Wide / Brooks Adrenaline Wide For pavements, promenades, easy trails and everyday walking.”
ChatGPT
Products AI names
The specific Brooks items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Brooks.
How to read this
Bar is how often that brand is recommended in the same answer as Brooks, relative to the rest.
Brooks on other shelves
Slingso Managed Outcomes
How would Brooks grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Brooks.