AI Shelf Index · 2026 holiday shopping season
Asics AI shopping shelf share
🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026
Standing
#8
Fitness & Outdoor · UK
Shelf-share
3.0%
of UK answers
Sentiment
93%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Gymshark
5.9%
Sweaty Betty
5.8%
Brooks
5.8%
Adanola
5.5%
HOKA
5.4%
WalkingPad
4.3%
Asics
3.0%
The shoppers Asics wins
The same answers, sliced by the shopper the question implies — where Asics ranks best.
Where Asics wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#9
4.1%
Research
#7
2.6%
Comparison
#10
3.5%
Validation
#10
3.6%
Purchase
#21
1.0%
Where the engines differ
What AI says about Asics
Observed from the answers themselves — not a score.
Sentiment
93% positive · no negative mentions
Price framing
framed mid
17% budget, 44% mid, 39% premium
“ASICS Gel-Nimbus 26 (Wide)** : Well known for joint protection, the Gel-Nimbus incorporates signature rearfoot PureGEL technology which acts like a sponge for heel strikes—the primary trigger for knee joint shock.”
Google AI Mode
“ASICS Versablast 4 — £59.99 — lightweight and versatile.”
ChatGPT
“For an especially good daily 5K–10K trainer, the ASICS Novablast 5 is worth trying.”
ChatGPT
“ASICS gives it high cushioning, an 8 mm drop and 225 g weight, with a bouncy FF BLAST MAX midsole.”
ChatGPT
Products AI names
The specific Asics items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Asics.
How to read this
Bar is how often that brand is recommended in the same answer as Asics, relative to the rest.
Asics on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Asics.