AI Shelf Index · 2026 holiday shopping season
HOKA AI shopping shelf share
🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026
Standing
#5
Fitness & Outdoor · UK
Shelf-share
5.4%
of UK answers
Sentiment
95%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Gymshark
5.9%
Sweaty Betty
5.8%
Brooks
5.8%
Adanola
5.5%
HOKA
5.4%
WalkingPad
4.3%
The shoppers HOKA wins
The same answers, sliced by the shopper the question implies — where HOKA ranks best.
Where HOKA wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#5
7.0%
Research
#1
7.5%
Comparison
#13
2.5%
Validation
#1
8.6%
Purchase
#12
2.5%
Where the engines differ
What AI says about HOKA
Observed from the answers themselves — not a score.
Sentiment
95% positive · no negative mentions
Price framing
framed mid
4% budget, 69% mid, 27% premium
“Best cushioned walking trainer: HOKA Bondi / Clifton ranges Best for: daily walking on tracks, pavements, firm trails - Thick cushioning helps reduce impact.”
ChatGPT
“Why it helps:** Hoka is practically synonymous with plantar fasciitis relief .”
Google AI Mode
“You can browse models directly via HOKA UK .”
Google AI Mode
“(adidas) 🏃 For actual running [HOKA Mach 7 Women's]() £112.00 For a prettier, relatively sleek running shoe, I'd look at the HOKA Mach 7.”
ChatGPT
Products AI names
The specific HOKA items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as HOKA.
How to read this
Bar is how often that brand is recommended in the same answer as HOKA, relative to the rest.
HOKA on other shelves
Slingso Managed Outcomes
How would HOKA grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with HOKA.