AI Shelf Index · 2026 holiday shopping season
Lululemon AI shopping shelf share
🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026
Standing
#10
Fitness & Outdoor · UK
Shelf-share
2.8%
of UK answers
Sentiment
94%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Gymshark
5.9%
Sweaty Betty
5.8%
Brooks
5.8%
Adanola
5.5%
HOKA
5.4%
WalkingPad
4.3%
Lululemon
2.8%
The shoppers Lululemon wins
The same answers, sliced by the shopper the question implies — where Lululemon ranks best.
Where Lululemon wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#6
6.8%
Research
#16
1.5%
Comparison
#11
3.0%
Validation
#2
5.9%
Purchase
#15
1.8%
Where the engines differ
What AI says about Lululemon
Observed from the answers themselves — not a score.
Sentiment
94% positive · no negative mentions
Price framing
framed premium
2% mid, 98% premium
“Lululemon — usually better value through sale sections rather than expecting huge Black Friday discounts.”
ChatGPT
“(Southern Living) - Nike — worth checking for basics like Dri-FIT tops, shorts and jackets.”
ChatGPT
“🥈 Lululemon — best quality if you’ll wear pieces constantly 3.”
ChatGPT
“Lululemon (Global favorite widely worn in UK studios) Aesthetic: Sleek, aspirational studio-to-street.”
Google AI Mode
Products AI names
The specific Lululemon items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Lululemon.
How to read this
Bar is how often that brand is recommended in the same answer as Lululemon, relative to the rest.
Lululemon on other shelves
Slingso Managed Outcomes
How would Lululemon grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Lululemon.