AI Shelf Index · 2026 holiday shopping season
PUMA AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#122
Fitness & Outdoor · AU
Shelf-share
0.1%
of AU answers
Sentiment
83%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
PUMA
0.1%
The shoppers PUMA wins
The same answers, sliced by the shopper the question implies — where PUMA ranks best.
Where PUMA wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#85
0.2%
Purchase
#18
1.4%
Where the engines differ
What AI says about PUMA
Observed from the answers themselves — not a score.
Sentiment
83% positive · no negative mentions
Price framing
framed mid
33% budget, 67% mid
“Puma Velocity Nitro 4 — $126: a particularly good all-rounder.”
ChatGPT
“Puma Velocity Nitro 5 at $100 (50% off), ASICS Gel Nimbus 27 at $130 (35% off) and Nike Vomero 18 at $176 (32% off).”
ChatGPT
“_(Note: Pure road shoes can feel a touch unstable on lateral gym work, but crush running legs)._ * Puma has quietly taken over performance-to-weight ratios with incredible grip on indoor turf (crucial for HYROX sleds).”
Google AI Mode
“Best running shoes in Australia 🇦🇺 — Reddit recommendations If I were narrowing it down using runner discussions on Reddit, I’d start with ASICS Novablast, Nike Pegasus, Saucony Ride and Puma Velocity Nitro for everyd...”
ChatGPT
Products AI names
The specific PUMA items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as PUMA.
How to read this
Bar is how often that brand is recommended in the same answer as PUMA, relative to the rest.
PUMA on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with PUMA.