AI Shelf Index · 2026 holiday shopping season
Nike AI shopping shelf share
🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026
Standing
#12
Fitness & Outdoor · UK
Shelf-share
2.3%
of UK answers
Sentiment
93%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Gymshark
5.9%
Sweaty Betty
5.8%
Brooks
5.8%
Adanola
5.5%
HOKA
5.4%
WalkingPad
4.3%
Nike
2.3%
The shoppers Nike wins
The same answers, sliced by the shopper the question implies — where Nike ranks best.
Where Nike wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#14
1.8%
Research
#6
4.1%
Comparison
#16
1.9%
Validation
—
not surfaced
Purchase
#5
4.6%
Where the engines differ
What AI says about Nike
Observed from the answers themselves — not a score.
Sentiment
93% positive · no negative mentions
Price framing
framed mid
4% budget, 81% mid, 15% premium
“(Southern Living) - Nike — worth checking for basics like Dri-FIT tops, shorts and jackets.”
ChatGPT
“(Nike.com) - Decathlon — excellent for basics if you need socks, tops, layers or cheaper pieces.”
ChatGPT
“Nike also currently has a dedicated UK Black Friday running section, with examples including the Vomero 18 at £101.49 (30% off) and Quest 7 at £59.99 (20% off).”
ChatGPT
“(nike.com) If you specifically want all-black running shoes, tell me your **men's/women's size and budget (e.g.”
ChatGPT
Products AI names
The specific Nike items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Nike.
How to read this
Bar is how often that brand is recommended in the same answer as Nike, relative to the rest.
Nike on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Nike.