AI Shelf Index · 2026 holiday shopping season
Gymshark AI shopping shelf share
🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026
Standing
#1
Fitness & Outdoor · UK
Shelf-share
5.9%
of UK answers
Sentiment
93%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Gymshark
5.9%
Sweaty Betty
5.8%
Brooks
5.8%
Adanola
5.5%
HOKA
5.4%
WalkingPad
4.3%
The shoppers Gymshark wins
The same answers, sliced by the shopper the question implies — where Gymshark ranks best.
Where Gymshark wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#4
8.2%
Research
#25
0.8%
Comparison
#6
4.2%
Validation
#8
4.5%
Purchase
#1
6.9%
Where the engines differ
What AI says about Gymshark
Observed from the answers themselves — not a score.
Sentiment
93% positive · no negative mentions
Price framing
framed mid
36% budget, 63% mid
“I’d watch: - Gymshark — often one of the strongest discounts; good time to buy full sets.”
ChatGPT
“🥇 Gymshark — best overall gym + aesthetic balance 2.”
ChatGPT
“Gymshark The Vibe:** The heavyweight British fitness staple.”
Google AI Mode
“Gymshark:** Their Black Friday sale is a massive calendar event with up to 50%+ off.”
Google AI Mode
Products AI names
The specific Gymshark items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Gymshark.
How to read this
Bar is how often that brand is recommended in the same answer as Gymshark, relative to the rest.
Gymshark on other shelves
Slingso Managed Outcomes
How would Gymshark grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Gymshark.