AI Shelf Index · 2026 holiday shopping season
PUMA AI shopping shelf share
🏃 Fitness & Outdoor · 🇺🇸 US · updated 12 Oct 2026
Standing
#89
Fitness & Outdoor · US
Shelf-share
0.0%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Brooks
9.8%
HOKA
9.4%
Lululemon
8.6%
WalkingPad
8.6%
UREVO
3.9%
Alo Yoga
3.5%
PUMA
0.0%
The shoppers PUMA wins
The same answers, sliced by the shopper the question implies — where PUMA ranks best.
Where PUMA wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
#31
0.4%
Validation
—
not surfaced
Purchase
#38
0.3%
Where the engines differ
What AI says about PUMA
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
75% budget, 25% mid
“Specs** : Equipped with ultra-lightweight PUMALITE cushioning and a full-length rubber outsole.”
Google AI Mode
“Key Specs: ~$140 | 10mm drop | ~247g Why it shines: Features Puma's responsive Nitro foam and an exceptionally grippy outsole (PUMAGRIP).”
Google AI Mode
Products AI names
The specific PUMA items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as PUMA.
How to read this
Bar is how often that brand is recommended in the same answer as PUMA, relative to the rest.
PUMA on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with PUMA.