AI Shelf Index · 2026 holiday shopping season
Brooks AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#5
Fitness & Outdoor · AU
Shelf-share
3.7%
of AU answers
Sentiment
98%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
The shoppers Brooks wins
The same answers, sliced by the shopper the question implies — where Brooks ranks best.
Where Brooks wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#5
4.1%
Research
#5
3.9%
Comparison
#4
5.5%
Validation
#7
3.0%
Purchase
#12
2.3%
Where the engines differ
What AI says about Brooks
Observed from the answers themselves — not a score.
Sentiment
98% positive · no negative mentions
Price framing
framed mid
57% mid, 43% premium
“* : _Altra Lone Peak_ (if you prefer zero-drop) or _Brooks Cascadia_ : Great trail runners with high-mileage cushioning.”
Google AI Mode
“_(Note: If your knees flare up with zero-drop shoes, stick to Hoka or Brooks which maintain a supportive heel-to-toe drop)._ Reddit · r/hikinggear 2\.”
Google AI Mode
“Brooks Ghost / Glycerin Series Best for: Traditional, reliable neutral daily miles.”
Google AI Mode
“(ShopBack) **3.”
ChatGPT
Products AI names
The specific Brooks items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Brooks.
How to read this
Bar is how often that brand is recommended in the same answer as Brooks, relative to the rest.
Brooks on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Brooks.