AI Shelf Index · 2026 holiday shopping season
HOKA AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#1
Fitness & Outdoor · AU
Shelf-share
6.2%
of AU answers
Sentiment
97%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
The shoppers HOKA wins
The same answers, sliced by the shopper the question implies — where HOKA ranks best.
Where HOKA wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#2
7.2%
Research
#1
7.1%
Comparison
#1
9.3%
Validation
#1
7.0%
Purchase
#11
2.9%
Where the engines differ
What AI says about HOKA
Observed from the answers themselves — not a score.
Sentiment
97% positive · no negative mentions
Price framing
framed premium
30% mid, 70% premium
“Reddit · r/hikinggear * : _Hoka Anacapa 2 Low GTX_ or _Hoka One One Tor_ series: Heavily recommended on Reddit for joint and knee pain.”
Google AI Mode
“Hoka is famous for maximalist, marshmallow-like foam cushioning that dramatically reduces the shock sent up your shins and knees on hard gravel tracks.”
Google AI Mode
“_(Note: If your knees flare up with zero-drop shoes, stick to Hoka or Brooks which maintain a supportive heel-to-toe drop)._ Reddit · r/hikinggear 2\.”
Google AI Mode
“Reddit · r/AskRunningShoeGeeks HOKA Clifton Series (e.g., Clifton 9/10) Best for: Lightweight daily plush comfort and walking/running crossover.”
Google AI Mode
Products AI names
The specific HOKA items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as HOKA.
How to read this
Bar is how often that brand is recommended in the same answer as HOKA, relative to the rest.
HOKA on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with HOKA.