AI Shelf Index · 2026 holiday shopping season
P.E Nation AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#14
Fitness & Outdoor · AU
Shelf-share
1.3%
of AU answers
Sentiment
81%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
P.E Nation
1.3%
The shoppers P.E Nation wins
The same answers, sliced by the shopper the question implies — where P.E Nation ranks best.
Where P.E Nation wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#49
0.5%
Research
#42
0.4%
Comparison
#10
2.4%
Validation
#39
0.7%
Purchase
#13
2.0%
Where the engines differ
What AI says about P.E Nation
Observed from the answers themselves — not a score.
Sentiment
81% positive · no negative mentions
Price framing
framed premium
14% mid, 86% premium
“P.E Nation — best if the outfit matters a lot This is the one I'd separate from the others.”
ChatGPT
“P.E Nation is much more fashion label that does activewear than pure performance brand.”
ChatGPT
“P.E Nation The Vibe: High-end, retro-futuristic streetwear and maximalist luxury athleisure P.e.”
Google AI Mode
“If you care equally about how it looks and how it performs, I’d narrow the Australian field to LSKD, Lorna Jane, Elite Eleven, ECHT, Nimble and P.E Nation, with a few more niche labels worth considering.”
ChatGPT
Products AI names
The specific P.E Nation items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as P.E Nation.
How to read this
Bar is how often that brand is recommended in the same answer as P.E Nation, relative to the rest.
Slingso Managed Outcomes
How would P.E Nation grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with P.E Nation.