AI Shelf Index · 2026 holiday shopping season
Asics AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#2
Fitness & Outdoor · AU
Shelf-share
5.9%
of AU answers
Sentiment
93%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
The shoppers Asics wins
The same answers, sliced by the shopper the question implies — where Asics ranks best.
Where Asics wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#1
7.3%
Research
#8
2.6%
Comparison
#5
5.2%
Validation
#2
6.2%
Purchase
#1
7.0%
Where the engines differ
What AI says about Asics
Observed from the answers themselves — not a score.
Sentiment
93% positive · no negative mentions
Price framing
framed premium
4% budget, 38% mid, 58% premium
“The community-favorite running shoes frequently recommended for Australian runners include: ASICS Gel-Kayano Series (e.g., Kayano 31) Best for: Heavy stability and overpronators.”
Google AI Mode
“ASICS Novablast Series (e.g., Novablast 5/6) Best for: Lightweight, bouncy daily training.”
Google AI Mode
“Best overall: ASICS Novablast 5** This would be my default recommendation for most Australian runners.”
ChatGPT
“(My WordPress) **2.”
ChatGPT
Products AI names
The specific Asics items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Asics.
How to read this
Bar is how often that brand is recommended in the same answer as Asics, relative to the rest.
Asics on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Asics.