AI Shelf Index · 2026 holiday shopping season
adidas AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#9
Fitness & Outdoor · AU
Shelf-share
1.9%
of AU answers
Sentiment
86%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
adidas
1.9%
The shoppers adidas wins
The same answers, sliced by the shopper the question implies — where adidas ranks best.
Where adidas wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#10
2.4%
Research
#33
0.6%
Comparison
#15
2.1%
Validation
#59
0.4%
Purchase
#8
3.4%
Where the engines differ
What AI says about adidas
Observed from the answers themselves — not a score.
Sentiment
86% positive · no negative mentions
Price framing
framed mid
25% budget, 56% mid, 19% premium
“adidas and HOKA have already published their 2026 Black Friday pages, and Australian retailers commonly start discounts earlier in November.”
ChatGPT
“adidas Adizero Evo SL — particularly good if appearance matters.”
ChatGPT
“(ASICS) For example, adidas is currently showing discounts of 20–40% on selected women's running models, including the Adizero Boston 12 and Ultraboost ranges.”
ChatGPT
“Check out the listing on Adidas Training Australia .”
Google AI Mode
Products AI names
The specific adidas items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as adidas.
How to read this
Bar is how often that brand is recommended in the same answer as adidas, relative to the rest.
adidas on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with adidas.