AI Shelf Index · 2026 holiday shopping season
Nike AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#11
Fitness & Outdoor · AU
Shelf-share
1.6%
of AU answers
Sentiment
77%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
Nike
1.6%
The shoppers Nike wins
The same answers, sliced by the shopper the question implies — where Nike ranks best.
Where Nike wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#38
0.8%
Research
—
not surfaced
Comparison
#39
0.6%
Validation
#23
1.1%
Purchase
#10
3.0%
Where the engines differ
What AI says about Nike
Observed from the answers themselves — not a score.
Sentiment
77% positive · no negative mentions
Price framing
framed mid
17% budget, 50% mid, 33% premium
“(Running Shoes Guru) [Brooks Ghost 18]() $229.95 **4.”
ChatGPT
“(Tom's Guide) If you tell me **your budget (e.g.”
ChatGPT
“Nike Pegasus 42 — the safest all-rounder aesthetically; easy to wear with gym gear and casual outfits as well as running kit.”
ChatGPT
“(RTINGS.com) - Nike Pegasus 42 — a good do-most-things shoe if you prefer a firmer, more planted feel.”
ChatGPT
Products AI names
The specific Nike items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Nike.
How to read this
Bar is how often that brand is recommended in the same answer as Nike, relative to the rest.
Nike on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Nike.