AI Shelf Index · 2026 holiday shopping season
Musashi AI shopping shelf share
💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026
Standing
#5
Supplements · AU
Shelf-share
3.3%
of AU answers
Sentiment
79%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Bulk Nutrients
17.7%
Swisse
9.2%
Blackmores
7.6%
Nutra Organics
5.6%
Musashi
3.3%
True Protein
2.7%
The shoppers Musashi wins
The same answers, sliced by the shopper the question implies — where Musashi ranks best.
Where Musashi wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#5
4.0%
Research
#33
0.4%
Comparison
#25
0.9%
Validation
#9
2.0%
Purchase
#2
11.7%
Where the engines differ
What AI says about Musashi
Observed from the answers themselves — not a score.
Sentiment
79% positive · no negative mentions
Price framing
framed budget
73% budget, 24% mid, 3% premium
“The Budget Wildcard (Musashi):** Often found on sale at Chemist Warehouse or Coles/Woolworths (e.g., Musashi High Protein ), which is great in a pinch if you don't want to wait for online shipping.”
Google AI Mode
“| _Cookies & Cream_ | | Musashi Deluxe / Wafer | ~20g – 45g | High protein, budget-friendly, easy to find at Coles/Woolworths.”
Google AI Mode
“| _ Chocolate _ | Category Breakdown & Expert Reviews Best for Supermarket Convenience & Taste: * Body Science (BSc) and Musashi dominate local supermarket shelves (Coles and Woolworths).”
Google AI Mode
“Musashi / Coles / Woolworths Brands The Lowdown:** If you run out mid-week and need an emergency tub, Musashi (found in Chemist Warehouse and supermarkets) is reliable, though usually more expensive per kilo than buyi...”
Google AI Mode
Products AI names
The specific Musashi items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Musashi.
How to read this
Bar is how often that brand is recommended in the same answer as Musashi, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Musashi.