AI Shelf Index · 2026 holiday shopping season
Nutraviva AI shopping shelf share
💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026
Standing
#17
Supplements · AU
Shelf-share
1.0%
of AU answers
Sentiment
92%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Bulk Nutrients
17.7%
Swisse
9.2%
Blackmores
7.6%
Nutra Organics
5.6%
Musashi
3.3%
True Protein
2.7%
Nutraviva
1.0%
The shoppers Nutraviva wins
The same answers, sliced by the shopper the question implies — where Nutraviva ranks best.
Where Nutraviva wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#16
1.4%
Research
#28
0.5%
Comparison
#6
4.3%
Validation
#15
1.6%
Purchase
—
not surfaced
Where the engines differ
What AI says about Nutraviva
Observed from the answers themselves — not a score.
Sentiment
92% positive · no negative mentions
Price framing
framed mid
100% mid
“Nutraviva Australian Collagen Hydrolysate — the simplest option [Nutraviva Australian Collagen Hydrolysate 900g]() $76.50 This is the one I'd investigate first if Australian-made and minimal ingredients are your prior...”
ChatGPT
“(Nutraviva) For your situation: very attractive if you want collagen without adding another cocktail of vitamins and minerals.”
ChatGPT
“For Australian-made specifically, my shortlist would be Nutraviva Australian Collagen Hydrolysate, Chief Collagen, and Nutra Organics Collagen Beauty. Those give you three quite different approaches without drowning y...”
ChatGPT
“Reddit discussions commonly mention Gelpro, Nutraviva, The Collagen Co and True Protein; experiences are anecdotal.”
ChatGPT
Products AI names
The specific Nutraviva items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Nutraviva.
Honest to Goodness
How to read this
Bar is how often that brand is recommended in the same answer as Nutraviva, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Nutraviva.