AI Shelf Index · 2026 holiday shopping season
Nutra Organics AI shopping shelf share
💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026
Standing
#4
Supplements · AU
Shelf-share
5.6%
of AU answers
Sentiment
90%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Bulk Nutrients
17.7%
Swisse
9.2%
Blackmores
7.6%
Nutra Organics
5.6%
Musashi
3.3%
True Protein
2.7%
The shoppers Nutra Organics wins
The same answers, sliced by the shopper the question implies — where Nutra Organics ranks best.
Where Nutra Organics wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#3
6.1%
Research
#5
2.3%
Comparison
#4
6.2%
Validation
#6
2.8%
Purchase
#7
3.8%
Where the engines differ
What AI says about Nutra Organics
Observed from the answers themselves — not a score.
Sentiment
90% positive · no negative mentions
Price framing
framed mid
9% budget, 73% mid, 18% premium
“Nutra Organics Collagen Beauty — strongest "skin stack in one scoop" [Collagen Beauty Nutra Organics]() $31.96 This is more interesting if skin + hair + nails are the main objective.”
ChatGPT
“For Australian-made specifically, my shortlist would be Nutraviva Australian Collagen Hydrolysate, Chief Collagen, and Nutra Organics Collagen Beauty. Those give you three quite different approaches without drowning y...”
ChatGPT
“Nutra Organics Super Greens + Reds — strong Australian whole-food option; greens/reds plus pre/probiotics.”
ChatGPT
“| VPA Australia or Nutra Organics (Clean Greens) | Optional/Low priority. Mostly helpful for gut regularity if vegetable intake drops, but a standard multivitamin or whole food is cheaper.”
Google AI Mode
Products AI names
The specific Nutra Organics items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Nutra Organics.
How to read this
Bar is how often that brand is recommended in the same answer as Nutra Organics, relative to the rest.
Slingso Managed Outcomes
How would Nutra Organics grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Nutra Organics.