AI Shelf Index · 2026 holiday shopping season
Gelpro AI shopping shelf share
💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026
Standing
#46
Supplements · AU
Shelf-share
0.3%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Bulk Nutrients
17.7%
Swisse
9.2%
Blackmores
7.6%
Nutra Organics
5.6%
Musashi
3.3%
True Protein
2.7%
The shoppers Gelpro wins
The same answers, sliced by the shopper the question implies — where Gelpro ranks best.
Where Gelpro wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#20
1.2%
Research
#16
1.0%
Comparison
#61
0.1%
Validation
#46
0.2%
Purchase
—
not surfaced
Where the engines differ
What AI says about Gelpro
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
25% budget, 75% premium
“Reddit discussions commonly mention Gelpro, Nutraviva, The Collagen Co and True Protein; experiences are anecdotal.”
ChatGPT
“(Reddit) If Australian-made is the priority, Gelpro or Nutraviva are the ones I’d investigate first.”
ChatGPT
“So I'd think: protein = muscle priority collagen = optional skin support One Australian option worth looking at is: [Gelpro Peptipro Collagen Hydrolysate]() $115.00 3.”
ChatGPT
“If skin is the overriding concern and you prefer marine: I'd look at Gelpro Advanced Marine or Vida Glow Natural Marine Collagen.”
ChatGPT
Products AI names
The specific Gelpro items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Gelpro.
How to read this
Bar is how often that brand is recommended in the same answer as Gelpro, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Gelpro.