AI Shelf Index · 2026 holiday shopping season
The Collagen Co AI shopping shelf share
💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026
Standing
#15
Supplements · AU
Shelf-share
1.2%
of AU answers
Sentiment
60%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Bulk Nutrients
17.7%
Swisse
9.2%
Blackmores
7.6%
Nutra Organics
5.6%
Musashi
3.3%
True Protein
2.7%
The Collagen Co
1.2%
The shoppers The Collagen Co wins
The same answers, sliced by the shopper the question implies — where The Collagen Co ranks best.
Where The Collagen Co wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#32
0.5%
Research
#4
3.4%
Comparison
#15
1.6%
Validation
#21
1.0%
Purchase
—
not surfaced
Where the engines differ
What AI says about The Collagen Co
Observed from the answers themselves — not a score.
Sentiment
60% positive · no negative mentions
Price framing
framed premium
33% mid, 67% premium
“Vida Glow Natural Marine Collagen — the marine alternative [The Collagen Co.”
ChatGPT
“Reddit discussions commonly mention Gelpro, Nutraviva, The Collagen Co and True Protein; experiences are anecdotal.”
ChatGPT
“| Type I marine/bovine peptides (e.g., The Collagen Co ).”
Google AI Mode
“Australian brands like The Collagen Co or local unflavored marine peptides provide clean options.”
Google AI Mode
Products AI names
The specific The Collagen Co items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as The Collagen Co.
How to read this
Bar is how often that brand is recommended in the same answer as The Collagen Co, relative to the rest.
The Collagen Co on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with The Collagen Co.