AI Shelf Index · 2026 holiday shopping season
Ostelin AI shopping shelf share
💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026
Standing
#23
Supplements · AU
Shelf-share
0.7%
of AU answers
Sentiment
85%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Bulk Nutrients
17.7%
Swisse
9.2%
Blackmores
7.6%
Nutra Organics
5.6%
Musashi
3.3%
True Protein
2.7%
Ostelin
0.7%
The shoppers Ostelin wins
The same answers, sliced by the shopper the question implies — where Ostelin ranks best.
Where Ostelin wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#14
1.4%
Research
#45
0.1%
Comparison
#24
0.9%
Validation
#26
0.7%
Purchase
#47
0.3%
Where the engines differ
What AI says about Ostelin
Observed from the answers themselves — not a score.
Sentiment
85% positive · 5% negative
Price framing
framed budget
77% budget, 23% mid
“Major Australian brands ( _Ostelin_ , _Blackmores_ ) constantly hit the 5 0 %off mark.”
Google AI Mode
“Brands like _Ostelin_ (frequently half-price at Chemist Warehouse/Coles/Woolworths) or _Blackmores_ are staples.”
Google AI Mode
“* Strategy for Half-Price Shopping in Australia Major retailers like Chemist Warehouse and Priceline rotate half-price sales across major brands ( _Blackmores_ , _Swisse_ , _Ostelin_ ) on a roughly 3-to-4-week cycle.”
Google AI Mode
“_Niche & Specialty Brands:_ Brands like Ostelin (frequently recommended specifically for Vitamin D3), Wanderlust (for herbal/plant-based ranges like Ashwagandha), and Microgenics** pop up for specific, single-ingredie...”
Google AI Mode
Products AI names
The specific Ostelin items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Ostelin.
How to read this
Bar is how often that brand is recommended in the same answer as Ostelin, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Ostelin.