AI Shelf Index · 2026 holiday shopping season
Nature's Own AI shopping shelf share
💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026
Standing
#11
Supplements · AU
Shelf-share
1.7%
of AU answers
Sentiment
81%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Bulk Nutrients
17.7%
Swisse
9.2%
Blackmores
7.6%
Nutra Organics
5.6%
Musashi
3.3%
True Protein
2.7%
Nature's Own
1.7%
The shoppers Nature's Own wins
The same answers, sliced by the shopper the question implies — where Nature's Own ranks best.
Where Nature's Own wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#39
0.3%
Research
#21
0.7%
Comparison
#13
2.0%
Validation
#5
3.0%
Purchase
#32
0.5%
Where the engines differ
What AI says about Nature's Own
Observed from the answers themselves — not a score.
Sentiment
81% positive · no negative mentions
Price framing
framed mid
44% budget, 56% mid
“| Swisse, Blackmores, and Nature's Own brands hit promotional pricing frequently.”
Google AI Mode
“Waiting for those glorious 5 0 %off catalogue sales at Chemist Warehouse, Priceline, or the big supermarkets ( Blackmores, Swisse, Ethical Nutrients, Nature's Own ) is a very smart Aussie strategy.”
Google AI Mode
“| | Nature's Own Magnesium Glycinate 1150 mg | 150 mg/tablet | Excellent-value large bottle when discounted; the 1,150 mg figure is the compound, not elemental magnesium.”
ChatGPT
“_Blackmores Vitamin D3_ or _Nature's Own_ routinely drop to half price in major pharmacy cycles.”
Google AI Mode
Products AI names
The specific Nature's Own items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Nature's Own.
How to read this
Bar is how often that brand is recommended in the same answer as Nature's Own, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Nature's Own.