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AI Shelf Index · 2026 holiday shopping season

Ethical Nutrients AI shopping shelf share

💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026

Standing

#13

Supplements · AU

#8 #13

Shelf-share

1.5%

of AU answers

2.1% 1.5%

Sentiment

82%

positive

No week-to-week change larger than the variation between readings.

Who's on the supplements shelf

1 Bulk Nutrients
17.7%
2 Swisse
9.2%
3 Blackmores
7.6%
4 Nutra Organics
5.6%
5 Musashi
3.3%
6 True Protein
2.7%
⋯
13 Ethical Nutrients
1.5%

The shoppers Ethical Nutrients wins

The same answers, sliced by the shopper the question implies — where Ethical Nutrients ranks best.

The Healthy Ager
#6
The New Shopper
#8

Where Ethical Nutrients wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#31

0.6%

Research

#13

1.2%

Comparison

#8

3.4%

Validation

#10

1.9%

Purchase

#67

0.1%

Where the engines differ

ChatGPT
1.1%
Google AI Mode
1.8%

What AI says about Ethical Nutrients

Observed from the answers themselves — not a score.

Sentiment

82% positive · no negative mentions

Price framing

framed premium

7% budget, 27% mid, 67% premium

“(Reddit) - Ethical Nutrients — mentioned positively for vitamins/multivitamins.”

ChatGPT

“Waiting for those glorious 5 0 %off catalogue sales at Chemist Warehouse, Priceline, or the big supermarkets ( Blackmores, Swisse, Ethical Nutrients, Nature's Own ) is a very smart Aussie strategy.”

Google AI Mode

“Aussie Buying Tip:** Brands like _Swisse_ , _Blackmores_ , and _Ethical Nutrients_ regularly cycle through half-price sales.”

Google AI Mode

“High-strength liquid or capsule options from brands like _Ethical Nutrients_ or _Nordic Naturals_ are great anti-inflammatory staples.”

Google AI Mode

Products AI names

The specific Ethical Nutrients items the engines put in front of AU shoppers.

  • Mega Magnesium Glycinate 0.2%
  • Mega Magnesium Glycinate 5-in-1 0.2%
  • Mega Magnesium 0.2%
  • Mega Magnesium Glycinate 3 in 1 0.1%
  • Mega Magnesium / Mega Magnesium Night 0.1%
  • Mega Magnesium 50+ Support 0.1%
  • Mega Magnesium Glycinate 3-in-1 0.1%
  • vitamins/multivitamins 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Ethical Nutrients.

Blackmores

Swisse

Bulk Nutrients

BioCeuticals

Nature's Way

Nature's Own

Metagenics

Herbs of Gold

How to read this

Bar is how often that brand is recommended in the same answer as Ethical Nutrients, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Ethical Nutrients.