AI Shelf Index · 2026 holiday shopping season
Wagner AI shopping shelf share
💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026
Standing
#30
Supplements · AU
Shelf-share
0.5%
of AU answers
Sentiment
58%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Bulk Nutrients
17.7%
Swisse
9.2%
Blackmores
7.6%
Nutra Organics
5.6%
Musashi
3.3%
True Protein
2.7%
Wagner
0.5%
The shoppers Wagner wins
The same answers, sliced by the shopper the question implies — where Wagner ranks best.
Where Wagner wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#28
0.7%
Research
#42
0.1%
Comparison
#26
0.8%
Validation
#51
0.2%
Purchase
#29
0.6%
Where the engines differ
What AI says about Wagner
Observed from the answers themselves — not a score.
Sentiment
58% positive · no negative mentions
Price framing
framed budget
89% budget, 11% mid
“Vitamin D: [Herbs of Gold Vitamin D3 1000](), [Nature's Way Vitamin D3 1000IU 300 Capsules]() and [Wagner Vitamin D3 1000IU]() are examples of simple D3 products.”
ChatGPT
“Vitamin D3 Bone-health support Wagner Vitamin D3 1000IU was listed at {turn693307product2.displayed_price} at {turn693307product2.merchant}.”
ChatGPT
“Buying Tip: Brands like Caltrate Bone & Muscle 50+ or Swisse/Wagner Calcium + Vitamin D frequently hit the 50% off mark.”
Google AI Mode
“Buying Tip: Keep an eye out for Bioglan Glucosamine + Chondroitin + Turmeric or Blackmores/Wagner joint formulations during the half-price catalogue rotations.”
Google AI Mode
Products AI names
The specific Wagner items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Wagner.
How to read this
Bar is how often that brand is recommended in the same answer as Wagner, relative to the rest.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Wagner.