AI Shelf Index · 2026 holiday shopping season

Metagenics AI shopping shelf share

💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026

Standing

#32

▲82 places

Supplements · AU

#28 #32

Shelf-share

0.4%

▲0.4

of AU answers

0.1% 0.4%

Sentiment

100%

positive

Who's on the supplements shelf

1 Bulk Nutrients
17.7%
2 Swisse
9.2%
3 Blackmores
7.6%
4 Nutra Organics
5.6%
5 Musashi
3.3%
6 True Protein
2.7%
⋯
32 Metagenics
0.4%

The shoppers Metagenics wins

The same answers, sliced by the shopper the question implies — where Metagenics ranks best.

Where Metagenics wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#42

0.3%

Research

#65

0.0%

Comparison

—

not surfaced

Validation

#28

0.6%

Purchase

#83

0.0%

Where the engines differ

ChatGPT
0.0%
Google AI Mode
0.4%

What AI says about Metagenics

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed premium

100% premium

“PEA (Palmitoylethanolamide):** Emerging as a heavily favored over-the-counter option in Aussie pharmacies ( _Herbs of Gold Pain Relief PEA Forte_ or _Metagenics_ ) for nerve and joint discomfort.”

Google AI Mode

“Metagenics:** Often recommended as a higher-quality, Australian-made, B Corp-certified practitioner brand favoured by naturopaths and clinical setups.”

Google AI Mode

“Ethical Nutrients (by Metagenics):** Often recommended if you want a step up from standard supermarket brands.”

Google AI Mode

“Ortoplex / Metagenics:** Considered top-tier by some Australian users, though they often require a naturopath or practitioner prescription/access.”

Google AI Mode

Shelved alongside

Brands the engines recommend in the same answers as Metagenics.

How to read this

Bar is how often that brand is recommended in the same answer as Metagenics, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Metagenics.