AI Shelf Index · 2026 holiday shopping season
Nutro AI shopping shelf share
🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026
Standing
#123
Pet Supplies · US
Shelf-share
0.0%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
18.4%
Hill's
7.5%
The Farmer's Dog
7.2%
Litter-Robot
5.3%
KONG
4.8%
Ollie
4.0%
Nutro
0.0%
The shoppers Nutro wins
The same answers, sliced by the shopper the question implies — where Nutro ranks best.
Where Nutro wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#49
0.1%
Research
#26
0.3%
Comparison
—
not surfaced
Validation
#55
0.1%
Purchase
—
not surfaced
Where the engines differ
What AI says about Nutro
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
100% mid
“Nutro Natural Choice Senior Lamb & Brown Rice * _Why it fits:_ Formulated specifically for healthy aging in seniors using pasture-fed lamb as a gentle protein source and omitting corn, wheat, and soy protein.”
Google AI Mode
“Nutro Limited Ingredient Diet — limited-ingredient recipes that may suit dogs who react to many foods.”
ChatGPT
Products AI names
The specific Nutro items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Nutro.
How to read this
Bar is how often that brand is recommended in the same answer as Nutro, relative to the rest.
Slingso Managed Outcomes
How would Nutro grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Nutro.