AI Shelf Index · 2026 holiday shopping season
Diamond Naturals AI shopping shelf share
🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026
Standing
#46
Pet Supplies · US
Shelf-share
0.2%
of US answers
Sentiment
78%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
18.4%
Hill's
7.5%
The Farmer's Dog
7.2%
Litter-Robot
5.3%
KONG
4.8%
Ollie
4.0%
Diamond Naturals
0.2%
The shoppers Diamond Naturals wins
The same answers, sliced by the shopper the question implies — where Diamond Naturals ranks best.
Where Diamond Naturals wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#44
0.1%
Research
—
not surfaced
Comparison
#29
0.6%
Validation
#51
0.1%
Purchase
#14
1.4%
Where the engines differ
What AI says about Diamond Naturals
Observed from the answers themselves — not a score.
Sentiment
78% positive · no negative mentions
Price framing
framed budget
67% budget, 33% mid
“Current retail examples show how dramatically prices can differ from ordinary kibble: a 40-lb bag of Diamond Naturals is currently around $47, while small quantities of fresh food can cost $60–$100+ depending on brand...”
ChatGPT
“Diamond Naturals Small & Medium Breed Puppy — about $17.99 for 6 lb, another relatively inexpensive small-breed option.”
ChatGPT
“Diamond Naturals Small & Medium Breed Puppy Formula — a value option with added probiotics; many owners like it for the price.”
ChatGPT
“Diamond Naturals Senior Dog Formula Joint Support: Enhanced with guaranteed levels of glucosamine and chondroitin to assist arthritic joints.”
Google AI Mode
Products AI names
The specific Diamond Naturals items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Diamond Naturals.
How to read this
Bar is how often that brand is recommended in the same answer as Diamond Naturals, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Diamond Naturals.