AI Shelf Index · 2026 holiday shopping season
Natural Balance AI shopping shelf share
🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026
Standing
#35
Pet Supplies · US
Shelf-share
0.3%
of US answers
Sentiment
90%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
18.4%
Hill's
7.5%
The Farmer's Dog
7.2%
Litter-Robot
5.3%
KONG
4.8%
Ollie
4.0%
Natural Balance
0.3%
The shoppers Natural Balance wins
The same answers, sliced by the shopper the question implies — where Natural Balance ranks best.
Where Natural Balance wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#17
0.8%
Research
#29
0.2%
Comparison
#54
0.1%
Validation
#22
0.5%
Purchase
#58
0.3%
Where the engines differ
What AI says about Natural Balance
Observed from the answers themselves — not a score.
Sentiment
90% positive · no negative mentions
Price framing
framed budget
60% budget, 40% mid
“Natural Balance Limited Ingredient Puppy — about $24.98 for 4 lb, using lamb as its single animal-protein source; worth considering if your vet is interested in limiting protein sources.”
ChatGPT
“$21 (4 lb) Natural Balance Lamb & Rice Puppy Lamb Simple, single-animal protein grain-inclusive formula for easy digestion.”
Google AI Mode
“Natural Balance Limited Ingredient Puppy (Lamb & Brown Rice) — Excellent if you suspect a common protein allergy (like chicken).”
Google AI Mode
“Natural Balance Limited Ingredient Diet** - A retail option to discuss for milder food sensitivities.”
ChatGPT
Products AI names
The specific Natural Balance items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Natural Balance.
How to read this
Bar is how often that brand is recommended in the same answer as Natural Balance, relative to the rest.
Natural Balance on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Natural Balance.