AI Shelf Index · 2026 holiday shopping season

Big Barker AI shopping shelf share

🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026

Standing

#8

Pet Supplies · US

#10 #8

Shelf-share

1.9%

of US answers

1.8% 1.9%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the pet supplies shelf

1 Purina
18.4%
2 Hill's
7.5%
3 The Farmer's Dog
7.2%
4 Litter-Robot
5.3%
5 KONG
4.8%
6 Ollie
4.0%
⋯
8 Big Barker
1.9%

The shoppers Big Barker wins

The same answers, sliced by the shopper the question implies — where Big Barker ranks best.

Where Big Barker wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#25

0.4%

Research

#14

0.9%

Comparison

#6

5.2%

Validation

#20

0.5%

Purchase

#15

1.4%

Where the engines differ

ChatGPT
1.4%
Google AI Mode
2.0%

What AI says about Big Barker

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed premium

100% premium

“You can browse highly-rated options on platforms like Chewy's Dog Beds or specialized orthopedic brands like Big Barker.”

Google AI Mode

“Big Barker 7-Inch Orthopedic Dog Bed** : If your dog is a larger breed, Big Barker is clinically proven to reduce joint pain.”

Google AI Mode

“Price/Source:** Retails around $349.95 directly from Big Barker with free delivery.”

Google AI Mode

“Orthopedic Bedding: Look for a high-density memory foam** orthopedic bed (brands like Big Barker or Furhaven offer great options on Chewy or Amazon ).”

Google AI Mode

Products AI names

The specific Big Barker items the engines put in front of US shoppers.

  • 7" Orthopedic Bed 0.5%
  • Original 0.2%
  • Big Barker Sleek 0.2%
  • Orthopedic Bed 0.1%
  • 7" Orthopedic Dog Bed (Sofa/Headrest Edition) 0.1%
  • 7" Orthopedic Pillow/Headrest 0.1%
  • 7-in Headrest Orthopedic Dog Bed 0.1%
  • Original Orthopedic Dog Bed 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Big Barker.

How to read this

Bar is how often that brand is recommended in the same answer as Big Barker, relative to the rest.

Slingso Managed Outcomes

How would Big Barker grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Big Barker.