Live: The 2026 Holiday Shopping AI Shelf Index — which brands AI actually recommends. See the shelf

AI Shelf Index · 2026 holiday shopping season

Wellness CORE AI shopping shelf share

🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026

Standing

#21

Pet Supplies · US

#21 #21

Shelf-share

0.6%

of US answers

0.7% 0.6%

Sentiment

95%

positive

No week-to-week change larger than the variation between readings.

Who's on the pet supplies shelf

Purina

18.4%

Hill's

7.5%

The Farmer's Dog

7.2%

Litter-Robot

5.3%

KONG

4.8%

Ollie

4.0%

⋯

Wellness CORE

0.6%

The shoppers Wellness CORE wins

The same answers, sliced by the shopper the question implies — where Wellness CORE ranks best.

The Senior-Dog Devotee

The First-Puppy Parent

#15

The New Shopper

#19

The Apartment Cat Parent

#46

Where Wellness CORE wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#19

0.7%

Research

—

not surfaced

Comparison

#35

0.4%

Validation

#21

0.5%

Purchase

1.9%

Where the engines differ

ChatGPT

0.6%

Google AI Mode

0.8%

What AI says about Wellness CORE

Observed from the answers themselves — not a score.

Sentiment

95% positive · no negative mentions

Price framing

framed mid

22% budget, 67% mid, 11% premium

“Wellness CORE Digestive Health Senior — about $20.98/4 lb.”
ChatGPT

“Wellness CORE Digestive Health Age Advantage - Senior-focused formula with probiotics/prebiotic fibers for digestion.”
ChatGPT

“Wellness CORE Digestive Health Senior A senior formula featuring prebiotic fiber, probiotics and digestive enzymes.”
ChatGPT

“Brands like Purina ONE Urinary Tract Health (wet varieties) or Wellness Core / Tiki Cat Luau (high-moisture fish/chicken shreds) maintain safe mineral profiles without needing a script.”
Google AI Mode

Products AI names

The specific Wellness CORE items the engines put in front of US shoppers.

Digestive Health Senior 0.1%
CORE Digestive Health Senior Dry Dog Food 0.1%
Senior Digestive Health 0.1%
Age Advantage (Digestive Health Senior) 0.0%
Complete Health Puppy 0.0%
Digestive Health Age Advantage 0.0%
Digestive Health Age Advantage 7+ Chicken & Brown Rice 0.0%
High-Moisture Fish/Chicken Shreds 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Wellness CORE.

How to read this

Bar is how often that brand is recommended in the same answer as Wellness CORE, relative to the rest.

Wellness CORE on other shelves

🇨🇦 CA Pet Supplies · # All markets →

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Wellness CORE.