AI Shelf Index · 2026 holiday shopping season
Nivea AI shopping shelf share
🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026
Standing
#77
Skincare · AU
Shelf-share
0.1%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
14.5%
Cancer Council
13.5%
Beauty of Joseon
6.3%
Hamilton
5.7%
Ultra Violette
4.7%
CeraVe
4.0%
The shoppers Nivea wins
The same answers, sliced by the shopper the question implies — where Nivea ranks best.
Where Nivea wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#73
0.1%
Research
—
not surfaced
Comparison
#41
0.2%
Validation
#20
0.7%
Purchase
#48
0.3%
Where the engines differ
What AI says about Nivea
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
67% budget, 33% mid
“NIVEA Kids Ultra Protect & Play SPF50+ — good budget-friendly kid option NIVEA's Kids Ultra Protect & Play is SPF50+, broad-spectrum, fragrance-free, fast-absorbing and 4-hour water resistant.”
ChatGPT
“Nivea Kids SPF50+ — a practical larger-format option if you're buying sunscreen for the whole family and going through bottles quickly.”
ChatGPT
Products AI names
The specific Nivea items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Nivea.
How to read this
Bar is how often that brand is recommended in the same answer as Nivea, relative to the rest.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Nivea.