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AI Shelf Index · 2026 holiday shopping season

DermaVeen AI shopping shelf share

🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026

Standing

#22

▼13 places

Skincare · AU

#16 #22

Shelf-share

0.8%

▼1.6

of AU answers

1.1% 0.8%

Sentiment

88%

positive

Who's on the skincare shelf

1 La Roche-Posay
14.5%
2 Cancer Council
13.5%
3 Beauty of Joseon
6.3%
4 Hamilton
5.7%
5 Ultra Violette
4.7%
6 CeraVe
4.0%
⋯
22 DermaVeen
0.8%

The shoppers DermaVeen wins

The same answers, sliced by the shopper the question implies — where DermaVeen ranks best.

The Reinventer
#6
The Family Sun-Buyer
#14
The New Shopper
#34

Where DermaVeen wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#12

2.2%

Research

#21

0.8%

Comparison

#20

0.7%

Validation

#14

1.7%

Purchase

#7

2.8%

Where the engines differ

ChatGPT
1.9%
Google AI Mode
1.4%

What AI says about DermaVeen

Observed from the answers themselves — not a score.

Sentiment

88% positive · no negative mentions

Price framing

framed budget

64% budget, 36% mid

“🌿 Sensitive/dry skin: DermaVeen Sensitive Sun SPF50+ — worth considering if your skin tends to react or feels dry.”

ChatGPT

“Top-Rated Sunscreens for Kids & Tweens (Aussie Reddit Consensus) Dermaveen Extra Gentle Baby & Kids SPF 50+** : Frequently praised on Reddit for reactive or eczema-prone skin.”

Google AI Mode

“Moisturiser: [DermaVeen Baby Calmexa Moisturising Lotion]() or the fragrance-free [Childs Farm OatDerma Body Moisturiser Fragrance Free]().”

ChatGPT

“My Boxing Day shopping list If these go on sale, I'd prioritise: - SPF50+ facial sunscreen: DermaVeen Sensitive Sun Invisible Fluid or La Roche-Posay Anthelios Ultra.”

ChatGPT

Products AI names

The specific DermaVeen items the engines put in front of AU shoppers.

  • Sensitive Sun Invisible Fluid SPF50+ 0.4%
  • Sensitive Sun SPF 50+ Moisturising Face & Body Cream 0.2%
  • Sensitive Sun SPF50+ 0.1%
  • Baby Calmexa Moisturising Lotion 0.1%
  • Dermaveen Sensitive Sun SPF50+ 0.1%
  • Extra Gentle Baby & Kids SPF 50+ 0.1%
  • Gentle Facial Cleanser 0.1%
  • Sensitive 0.1%

Shelved alongside

Brands the engines recommend in the same answers as DermaVeen.

La Roche-Posay

Cancer Council

Hamilton

CeraVe

Avène

Cetaphil

QV

The Ordinary

How to read this

Bar is how often that brand is recommended in the same answer as DermaVeen, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with DermaVeen.