AI Shelf Index · 2026 holiday shopping season

Bondi Sands AI shopping shelf share

🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026

Standing

#8

Skincare · AU

#11 #8

Shelf-share

2.7%

of AU answers

1.7% 2.7%

Sentiment

91%

positive

No week-to-week change larger than the variation between readings.

Who's on the skincare shelf

1 La Roche-Posay
14.5%
2 Cancer Council
13.5%
3 Beauty of Joseon
6.3%
4 Hamilton
5.7%
5 Ultra Violette
4.7%
6 CeraVe
4.0%
⋯
8 Bondi Sands
2.7%

The shoppers Bondi Sands wins

The same answers, sliced by the shopper the question implies — where Bondi Sands ranks best.

Where Bondi Sands wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#3

6.3%

Research

#26

0.6%

Comparison

#10

2.4%

Validation

#13

1.7%

Purchase

#45

0.3%

Where the engines differ

ChatGPT
2.3%
Google AI Mode
2.2%

What AI says about Bondi Sands

Observed from the answers themselves — not a score.

Sentiment

91% positive · no negative mentions

Price framing

framed budget

84% budget, 8% mid, 8% premium

“My shortlist [Bondi Sands Technocolor 1 Hour Express Self Tanning Foam 200]() $28.95 **1.”

ChatGPT

“Bondi Sands Technocolor Sapphire — my pick for very pale skin - Specifically formulated for fairer skin tones** with a cool-toned result.”

ChatGPT

“Bondi Sands says it uses lower-level tanning actives to reduce the orange effect that can happen on pale skin.”

ChatGPT

“(Bondi Sands Australia) - 1-hour express formula, so you can control how deep it gets.”

ChatGPT

Products AI names

The specific Bondi Sands items the engines put in front of AU shoppers.

  • Technocolor Sapphire 1 Hour Express Self Tanning Foam 200ml 0.4%
  • SPF 50+ Fragrance Free Tinted Face Fluid 0.3%
  • Supreme Screen 0.3%
  • Everyday Gradual Tanning Milk 0.2%
  • Technocolor 1 Hour Express Self Tanning Foam 0.2%
  • Technocolor Self-Tanning Foam (Sapphire) 0.2%
  • Hydrating Tinted Face Lotion SPF 50+ 0.1%
  • Daily Moisturising Face SPF 50+ 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Bondi Sands.

How to read this

Bar is how often that brand is recommended in the same answer as Bondi Sands, relative to the rest.

Slingso Managed Outcomes

How would Bondi Sands grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Bondi Sands.